By Stamo

This September, in Ecoluxe London,  besides the ‘Spanish invasion’ full of colour, shapes and sun we had brands from various parts of the world indicating that London is still an International fashion destination.

Our truly unique concept allows companies from all over the world that offer ecoluxury products to showcase their work and access the UK market.

Chile was present with three brands:

Carmen Eva, making felted garments using the ancient Nuno technique and yarns from alpaca and llama amongst others.

Carmen Eva: llama felted shawl
Carmen Eva: Felt necklace

Made By Voz, a new luxury knitwear brand that empowers women and their communities by encouraging collaborations between artisans and designers. Every design in the VOZ collections gives artisans name credit and royalties for every garment sold.

Made By VOZ: Vilu Dress
Made by VOZ: Anu Dress

Casa Kiro, exquisite craftsmanship and detailed silver jewellery. Vania, the designer has a passion for using domestic raw materials in a completely new context. Raisin enfolds seaweed, goat horn, alpaca wool creating an array of colours and jewellery that have a wow factor.

Casa Kiro: Jewellery display during Ecoluxe London Sep ’12
Casa Kiro: Rings

All the way from India, Indigreen filled our exhibition with inspiring art and an amazing story behind the brand. All artwork decorating their products is hand painted by Bollywood artists who were replaced by digital technology! Furthermore, Indigreen encourages the people that purchase their products to recycle, donate and frame its art.

Indigreen: Khayali Top
Indigreen: Hand painted purse

Arli from Kazakhstan is the brainchild of Ardagul Dusegalieva and Liliya Karimova. Two designers who use traditional felting techniques. Mixing wool and silk their products create a luxurious feel around your shoulders.

Arli: Dina wearing an Arli shawl during Ecoluxe London Sep ’12. Pic taken by Poly@polpic.com
Arli: Silk and wool scarf

Ecoluxe London was also proud to support and present Craftworks Cambodia, a project that turns people’s lives around by providing them with training, work and food on the table. Silk and cotton hand loomed scarves, bags, wallets and pencil cases made out of recycled cement and fish bags and fantastic jewellery made out of recycled bullet cases.

Craftworks Cambodia: Product display during Ecoluxe London Sep’ 12/ Pic taken by Poly@polpic.com

It is widely acknowledged that this September London Fashion Week was the quietest of all times with NY and Milan closing even more on the London dates. We would be interested to know how this has affected your brand’s sales and business strategy.

To be continued…

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