DEPLOY demi-couture is a distinctive British pioneer in sustainable high-end fashion.
Glad to have the on our catwalk on the 17th February!
Jan de Villeneuve takes to the Catwalk in Support of Ethical Luxury
during London Fashion Week
“I am looking forward to being on the Ecoluxe London catwalk during London fashion week, helping to promote sustainable luxury with an ethos as well as the fabulous creative embroidery of Fine Cell Work” says an enthusiastic Jan de Villeneuve, top model.
For its 8th edition, Ecoluxe London teams up with award-winning prison charity and social enterprise Fine Cell Work for the first ever sustainable luxury fashion show during London Fashion Week, with an online silent auction to raise funds, including donations from Stella McCartney, Margaret Howell and Chloe in support of Fine Cell Work, that will be embellished by its embroiderers to create unique pieces. There will also be a drinks reception.
On 17th February 2014, 19.00 in Kingsway Hall, 66 Great Queen Street, WC2B 5BX Covent Garden.
Fashion is a new departure for the Fine Cell Work embroiderers who are more familiar with embroidering intricate patterns for cushions and interior accessories to the highest standards. For Autumn/ Winter 2014 Fine Cell Work will be promoting their SWAG bag collection.
“My mother sewed beautifully and she inspired my passion for sewing and embroidery. I always seemed to be making tapestry cushions on film sets which I gave away to friends.
There is great satisfaction in seeing the finished product after the hard work.
Sometimes I would become so engrossed in it that I was more interested in finishing the cushion than the film!” (Dame Judi Dench, Patron of Fine Cell Work)
This is the first time that Fine Cell Work has collaborated with fashion designers to embellish their pieces with exquisite embroidery.
“It is fantastic that Ecoluxe London are supporting Fine Cell Work. The Ecoluxe London Fashion Show is important for the new opportunities it will bring prisoners for work in the future in the fashion industry. I thoroughly support it.” (Wayne Hemingway, MBE)
“We are so excited about the show. We have incredible brands from all over the world this season; we are also hugely proud to be able to showcase the prisoners’ embroidery work. This is a wonderful opportunity to promote an amazing charity“ (Stamo, co-founder of Ecoluxe London).
Brands showcasing their work include:
Ala Mairi (heritage based artistry, luxury womenswear, PK, UK)
Ar-Li (Felt accessories, A women’s coop in Kazakhstan, KZ)
Bailey Tomlin (Exquisite millinery, jewellery, sculptural pieces, UK)
By Stamo (Luxury with a twist, UK)
CraftworksCambodia (Jewellery and accessories made of recycled rice bags, bullet shells, etc. NGO based in Cambodia, KH. Attendance sponsored by ‘By Stamo’)
Elena Garcia (Daring design with traditional techniques for eco luxury, UK)
Fine Cell Work (Social enterprise that trains prisoners in embroidery, UK)
Grace (Beautiful clothes for real women, UK)
Green Embassy (Timeless clothing, traditional techniques GOTS certified, AU)
Joyce Peñas Pilarsky Daring Collections (Womenswear sustainable luxury, PH)
L-L-B (Womenswear, conceptual ecology, FR/NO)
Le Konsphin (Womenwear and accessories, PT/VN)
Marita Huurinainen (Sustainable luxury, womens/mens accessories, FI)
Nadine Mneimneh (Contemporary womenswear, LB)
Njema Helena (Modern fashion with an African aesthetic, UK/KE)
Sew Last Season (Limited edition up-cycled men’s shirts, UK)
Supported by Rain® (Rainwear made of recycled umbrellas, UK)
Wellicious (Luxurious Eco-Friendly GOTS certified yoga, pilates and loungewear, UK)
Juanjo began his career by winning the 1st prize in the national competition “MURCIA JOVEN” contest in 2001. Since then he has participated in several gateways as F.I.B, Gaudi, Murcia abierta, Fashion Week in Valencia, Redken Weekend Experience 2012 and OFF the Mercedes Fashion week.
Juanjo Gomez has collaborated with various companies designing with Converse and Vans shoes, shirts with Estrella Dam (Beer Company), designing uniforms for Repsol YPF, Coke, Sprite, Community of Madrid, BBVA, and Ford.
Juanjo Gomez , also designed costumes for the Ballet of Carmen Werner (“Skater” and “Fermina”) and has worked on the costumes for the play “The Other Side of the Bed” and “Dracula”.
He has presented his collections in the showroom of Ego (Madrid), Hortensia de Hutten (Paris).
Juanjo participated in exhibitions such as “Tras el espejo, Moda Española” (Reina Sofia), “Expressa 2003” (Pamplona), “2ª mano Consonni” (Bilbao) and also a T.V program named “Singular”, a Monograph on Spanish designers.
A game of 20 questions with Juanjo Gomez of Yono Taola
1) Your passion beyond fashion……. travelling
2) Your life in three words…… work, love and eat
3) Your life in colours…….. blue and white
4) Your Hero….. whom demonstrates something admirable
5) What is your song/music…...all the music
6) What do you wear to bed…..nothing
7) Your favourite Flower……white rose
9) Your rescue cooking trick….. spices.
10) Live to eat or eat to live…..live to eat.
11) Wine: Red or White…..winter: red, summer: white.
12) Selfridges or Spitalfeilds Market……Spitalfields
13) Peace of Mind or Scattered mind…….Peace of mind.
14) Fantasy or Reality…….Both of them.
15) Moonlight or Sunlight…….Depends
16) Journey or Destination…….Journey
17) What is your walk……..the whole world
18) Who will you be reincarnated as……. a dog
19) What’s important to you?……...Friends ship and family.
Carmen Eva, is a textile designer and artist based in Chile, who uses ancient artisan techniques ( felting, nuno felting etc.) for the creation of small sections of textiles as a base of a raw material for the production and creation of unique clothes and accessories.
From a young age London-born Romero Bryan aspired to become a world-renowned fashion designer and he began to hone his skills for design and creation at just thirteen. Mr. Bryan has fashion in his genes – both his grandfather and uncle were tailors, whilst his grandmother was a seamstress. Mr. Bryan’s designs first caught the media’s attention in 2001, when UK singer Samantha Mumba attended the Brit Awards 2001 in a Romero Bryan dress with a plunging neckline.
A game of 20 questions with Romero Bryan
1) Your passion beyond fashion: LOVE spending time with family & Friends.
2) Your life in three words: UNPREDICTABLE, EXCITING, LOVELY
3) Your life in colours: I LOVE working with BLACK, WHITE & CREAM so…
4) Your Hero: MY PARENTS
5) What is your song/music : Anything with a groove to move my feet hehe
6) What do you wear to bed: STAMO BEHAVE YOURSELF im TAKEN lol –NOTHING hehe
7) Your favourite Flower: ROSES
8) Your favourite food recipe: JERK CHICKEN served with Rice & Peas
9) Your rescue cooking trick: No need for rescue tricks been cooking since age of 9, perfected it m’dear lol :p
10) Live to eat or eat to live: LIVE TO EAT hehe
11) Wine: Red or White? Neither I HATE ALCOHOL
12) Selfridges or Spitalfeilds Market: Selfridges
13) Peace of Mind or Scattered mind: Scattered mind
14) Fantasy or Reality: REALITY
15) Moonlight or Sunlight: MOONLIGHT
16) Journey or Destination: Journey
17) What is your walk: I DRIVE EVERYWHERE hehe
18) Who will you be reincarnated: as myself. I’m such a huge fan of me, I want to come back again as me loooool
19) What’s important to you? The bonds between my family, friends & I.
Leading the way in Ethical Fashion is British Talent, Innovation and Ecoluxe London.
In our September ‘ 12 exhibition, we had no less than thirteen UK based companies with Ethical credentials, dedication and support for British manufacturing.
With the motto ‘love is everything’, Tracey Ellis founded Shanti Sundays in 2010. Colourful leisure and yoga wear manufactured in the UK with its accessories manufactured in India, where the company also supports various charities.
Supported by Rain: Using broken umbrellas and end of roll fabrics to create unique rainwear made in the UK.
By Stamo: Luxury classics with a twist. Manufactured in the UK.
British designer Romero Bryan, chose to showcase his new collection in Ecoluxe London instead of NY Couture Fashion Week. His first attempt to create luxury with a conscious produced layered jackets and skirts with transparent details in cream and black.
Yvian, showcased with us their first collection. Dedicated to fair trade and fair working conditions. Yvian is committed to change lives and promote development through fashion.
Anna P: leather handbags and cool headbands. This season Anna, besides her leather accessories also showcased her collection made of recycled denim trousers. Everything is UK made.
Rebecca-Jane: Leather handbags and accessories made of recycled and reworked leather jackets. Manufactured in the UK
Selina Cheong: Leather handbags and accessories manufactured in the UK and made according to the highest quality standards.
Talented Totes: UK made totes and a range of canvas and fabric bags made in the UK. Menswear fabrics and off cuts are also used to create a range of totes with cool prints on them.
Bailey Tomlin: exquisite hair bands, head pieces, jewellery and handbags- designed and created in the UK
Hatastic!: reworked and reblocked vintage hats with added ‘bits and bobs’. Chloe works wonders.
Sew Last Season, Elena Garcia, presented her collection of upcycled men’s jackets and shirts.
The shoe fleur collection from Po-Zu.
A picture is a thousand words so please feel free to talk about them.
Today we will continue our journey through Europe discovering more ethical brands that showcased their work in our Ecoluxe London Sep ’12 showroom.
Europe and its ethical fashion were well represented in our Sep ’12 Showroom with exhibitors coming from Spain, Italy, France, The Netherlands, Sweden and Greece.
MuMu Organic filled the room with sea breeze and colours inspired by the Aegean sea. Athena Bentila and Roland Wakker founded the label in 2009 and are committed to using organic and eco friendly natural fibres, supporting Fair Trade producers and creating employment for people in Greece.
Cardou, based in Athens uses end-of-rolls of high end fabrics to create limited edition casual wear. It is committed to Fair Trade principles and ethics.
Tu&Tu, all the way from Italy creates double sided rainwear, bags and dresses using organic cotton and fabric made of recycled plastic bottles which has a luxurious ‘velvet’ feel. For the Tu&Tu prduction, Roberta, its founder and designer is collaborating with Lister Social Cooperative , located within the Department of Mental Health of Trieste.
French label Myrtle Accessories recycles wellies by deconstructing them and using the different components to create multi coloured bags decorated with strings and knots.
Inez Osvald, from Sweden uses leather by products as well as Scottish tweeds to create luxurious handbags that compliment every wardrobe.
B-made and Bernadette, from Netherlands create beautiful jewellery in collaboration with Nepalese artisans. Pictures speak for themselves.
This September, in Ecoluxe London, besides the ‘Spanish invasion’ full of colour, shapes and sun we had brands from various parts of the world indicating that London is still an International fashion destination.
Our truly unique concept allows companies from all over the world that offer ecoluxury products to showcase their work and access the UK market.
Chile was present with three brands:
Carmen Eva, making felted garments using the ancient Nuno technique and yarns from alpaca and llama amongst others.
Made By Voz, a new luxury knitwear brand that empowers women and their communities by encouraging collaborations between artisans and designers. Every design in the VOZ collections gives artisans name credit and royalties for every garment sold.
Casa Kiro, exquisite craftsmanship and detailed silver jewellery. Vania, the designer has a passion for using domestic raw materials in a completely new context. Raisin enfolds seaweed, goat horn, alpaca wool creating an array of colours and jewellery that have a wow factor.
All the way from India, Indigreen filled our exhibition with inspiring art and an amazing story behind the brand. All artwork decorating their products is hand painted by Bollywood artists who were replaced by digital technology! Furthermore, Indigreen encourages the people that purchase their products to recycle, donate and frame its art.
Arli from Kazakhstan is the brainchild of Ardagul Dusegalieva and Liliya Karimova. Two designers who use traditional felting techniques. Mixing wool and silk their products create a luxurious feel around your shoulders.
Ecoluxe London was also proud to support and present Craftworks Cambodia, a project that turns people’s lives around by providing them with training, work and food on the table. Silk and cotton hand loomed scarves, bags, wallets and pencil cases made out of recycled cement and fish bags and fantastic jewellery made out of recycled bullet cases.
It is widely acknowledged that this September London Fashion Week was the quietest of all times with NY and Milan closing even more on the London dates. We would be interested to know how this has affected your brand’s sales and business strategy.
To be continued…