Ecoluxe London sustainable luxury fashion show: A Grinn fairy tale

Jan de Villeneuve takes to the Catwalk in Support of Ethical Luxury

during London Fashion Week 

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“I am looking forward  to  being  on  the  Ecoluxe London catwalk  during  London  fashion  week, helping  to  promote   sustainable  luxury  with  an  ethos  as  well  as   the  fabulous  creative  embroidery   of  Fine  Cell  Work” says an enthusiastic Jan de Villeneuve, top model.

For its 8th edition, Ecoluxe London teams up with award-winning prison charity and social enterprise Fine Cell Work for the first ever sustainable luxury fashion show during London Fashion Week, with an online silent auction to raise funds, including donations from Stella McCartney, Margaret Howell and Chloe in support of Fine Cell Work, that will be embellished by its embroiderers to create unique pieces. There will also be a drinks reception.

On 17th February 2014, 19.00 in Kingsway Hall, 66 Great Queen Street, WC2B 5BX Covent Garden.

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Fashion is a new departure for the Fine Cell Work embroiderers who are more familiar with embroidering intricate patterns for cushions and interior accessories to the highest standards. For Autumn/ Winter 2014 Fine Cell Work will be promoting their SWAG bag collection.

“My mother sewed beautifully and she inspired my passion for sewing and embroidery. I always seemed to be making tapestry cushions on film sets which I gave away to friends.

There is great satisfaction in seeing the finished product after the hard work.

 Sometimes I would become so engrossed in it that I was more interested in finishing the cushion than the film!” (Dame Judi Dench, Patron of Fine Cell Work)

This is the first time that Fine Cell Work has collaborated with fashion designers to embellish their pieces with exquisite embroidery.

“It is fantastic that Ecoluxe London are supporting Fine Cell Work. The Ecoluxe London Fashion Show is important for the new opportunities it will bring prisoners for work in the future in the fashion industry. I thoroughly support it.” (Wayne Hemingway, MBE)

We are so excited about the show. We have incredible brands from all over the world this season; we are also hugely proud to be able to showcase the prisoners’ embroidery work. This is a wonderful opportunity to promote an amazing charity (Stamo, co-founder of Ecoluxe London).
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Brands showcasing their work include:

Ala Mairi (heritage based artistry, luxury womenswear, PK, UK)

Ar-Li  (Felt accessories, A women’s coop in Kazakhstan, KZ)

Bailey Tomlin (Exquisite millinery, jewellery, sculptural pieces, UK)

By Stamo  (Luxury with a twist, UK)

CraftworksCambodia  (Jewellery and accessories made of recycled rice bags, bullet shells, etc. NGO based in Cambodia, KH. Attendance sponsored by  ‘By Stamo’)

Elena Garcia (Daring design with traditional techniques for eco luxury, UK)

Fine Cell Work (Social enterprise that trains prisoners in embroidery, UK)

Grace (Beautiful clothes for real women, UK)

Green Embassy (Timeless clothing, traditional techniques GOTS certified, AU)

Joyce Peñas Pilarsky Daring Collections (Womenswear sustainable luxury, PH)

L-L-B (Womenswear, conceptual ecology, FR/NO)

Le Konsphin (Womenwear and accessories, PT/VN)

Marita Huurinainen (Sustainable luxury, womens/mens accessories, FI)

Nadine Mneimneh  (Contemporary womenswear, LB)

Njema Helena (Modern fashion with an African aesthetic, UK/KE)

Sew Last Season (Limited edition up-cycled men’s shirts, UK)

Supported by Rain® (Rainwear made of recycled umbrellas, UK)

Wellicious (Luxurious Eco-Friendly GOTS certified yoga, pilates and loungewear, UK)

…and  more!

Jessica Found It !

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JESSICA  FOUND  IT,  is  a  UK  based  brand   which clearly  makes   ethos  a  possibility.

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JESSICA  FOUND  IT , treats discarded  materials with  a  dynamic and  artistic  way,  creating  unique, desirable  fashion  accessories  and homeware  items.

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JESSICA  FOUND  IT ,  maintains  sustainable  manufacturing  by  using  low  energy  and  high  hand  power.

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 Furthermore, JESSICA  FOUND  IT,   raises  environmental  awareness  through  creative  workshops.

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  For  more  info,  please  visit  www.jessicafoundit.com

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RE*logyyy

stamp1RE*logyyy is an eco conscious womenswear label,  wich   launches    trendy, capsule  collections  each  month.Slide2

RE*logyyy     treasures  leftover  fabric, end  of  rolls,  cutouts, swatches, stock  supplies  accessories  samples  etc.  and  gives  them  a  new  lease  of  life  by  turning  them  into   unique, arty   piecesSlide3

RE*logyyy     puts  into  really  good    practice  the  terms    or  recycling  and  upcycling ,  the  reason  being   enviromental  consiousness   and  love  of  nature.Slide4

RE*logyyy   items,    are   ethically  made, easy  to  wear , good  quality  garments  that  will  keep  you  company  forever.Slide1

 

( DO NOT ) Return to Sender …

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The  duck  and  the  sesame,  amongst  their  many handmade  jewelry  collections offer  a range  of  jewllery  and  home  decorative  objects,  made  of  used stamps.

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Slide4 - CopyAll the  rings, pendants  and  broaches  are  soldered with  leαd free  metal  and  covered   by  cut -to-measure  glass  so  the  stamps  stay  intact.  Why?   Because   the collection  includes  stamps    that  have  value  on  their  own,  as   those   from  countries  that   no  longer  exist,  U.S.S.R    and  Yugoslavia  for  instance .   

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For  further  information,  please  visit    The  duck  and  the  sesame.

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Idi Prikos by Eleni Psyhouli

Idi PrikosIdi  prikos, pulls  out  of  the  closet  old  hand-made  dowry  pieces ,and gives   them   a  new  lease  of   life  turning  them  into  one – off  house hold   items.

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A couvre-lit   mixes  with  an  old  woven  curtain,  a  Gobelin  tapestry  turns  into  a   huge pillow,  a  60’s  bath gown  accompanies  you  at  the  picnic   as  a  practical  blanket with an insert  pillow.

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Idi  prikos,  makes  good  use of   invaluable  but  maybe  forgotten  handcrafts  managing  to  brighten  up  in  a  unique  way  even  the  most  minimal  spot  in  the  house.

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Da Lata

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Ethical fashion brand “Da Lata”  (Brazilian for “from the can”), is lovingly transforming heart-ache in to a sustainable luxury business.

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Da Lata uses humble ring pulls from post consumer cans and give them another chance to shine turning them into some of the most interesting accessories in the market.CLEO SILVER 4

But humble these products are not; Da Lata ‘s beautiful craftsmanship combined with social and environmental conscience creates unmissable fashion accessories full of glamour and glimmer.Kelly Black 6 72dpi

Da-Lata products are timeless and treasured pieces.

BELT BLACK 72DPI 1 Tactile, effortlessly cool and amazingly light weight  Da-Lata products will enchant anyone who wears them !!!MARLENE CROSS 72DPI 4

For further  information  please  visit  www.da-lata.com

L-L-B : “ why waste it when you can wear it ”

L-L-B-logo-bk    L-L-B  is a Norwegian brand based on the idea of conceptual ecology.

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        L -L-B  focuses  on quality, originality and sustainability.

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L-L-B  aims to create a garment to live in, making  it  feel  like a refuge, a home.

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L-L-B  garments are made in France  using traditional techniques, hand dyed and printed fabrics   along  with  upcycled  and  eco  materials.

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                    L-L-B ‘s  motto  is “why waste it when you can wear it”

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Ecoluxe London Sep ’12 promotes and nurtures UK talent

By Stamo

Ecoluxe London Sep ’12 showroom. Pic by Polydor@PolPic.com

Leading the way in Ethical Fashion is British Talent, Innovation and Ecoluxe London.
In our September ‘ 12 exhibition, we had no less than thirteen UK based companies with Ethical credentials, dedication and support for British manufacturing.

Dresses made of celluloid film and recycled surgical masks by Tytti Thusberg: Ecoluxe London Sep ’12. Pic by Polydor@PolPic.com

With the motto ‘love is everything’, Tracey Ellis founded Shanti Sundays in 2010. Colourful leisure and yoga wear manufactured in the UK with its accessories manufactured in India, where the company also supports various charities.
Shanti Sundays in the Ecoluxe London Sep ’12 showroom. Pic by Polydor@PolPic.com

Supported by Rain: Using broken umbrellas and end of roll fabrics to create unique rainwear made in the UK.
Supported By Rain in the Ecoluxe London Sep ’12 showroom. Pic by Polydor@PolPic.com.

By Stamo: Luxury classics with a twist. Manufactured in the UK.
By Stamo in the Ecoluxe London Sep ’12 showroom. Pic by Polydor@PolPic.com

British designer Romero Bryan, chose to showcase his new collection in Ecoluxe London instead of NY Couture Fashion Week. His first attempt to create luxury with a conscious produced layered jackets and skirts with transparent details in cream and black.
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Romero Bryan and Yva from Yvian in Ecoluxe London Sep ’12

Yvian, showcased with us their first collection. Dedicated to fair trade and fair working conditions. Yvian is committed to change lives and promote development through fashion.
Yvian in the Ecoluxe London Sep ’12 showroom

Anna P: leather handbags and cool headbands. This season Anna, besides her leather accessories also showcased her collection made of recycled denim trousers. Everything is UK made.
Headband by Anna P in the Ecoluxe London Sep ’12 showroom. Pic by Polydor@PolPic.com

Rebecca-Jane: Leather handbags and accessories made of recycled and reworked leather jackets. Manufactured in the UK
Rebecca- Jane in Ecoluxe London Sep ’12

Selina Cheong: Leather handbags and accessories manufactured in the UK and made according to the highest quality standards.
Selina Cheong in the Ecoluxe London Sep ’12 showroom

Talented Totes: UK made totes and a range of canvas and fabric bags made in the UK. Menswear fabrics and off cuts are also used to create a range of totes with cool prints on them.
Talented Totes in Ecoluxe London Sep ’12. Pic by Polydor@PolPic.com

Bailey Tomlin: exquisite hair bands, head pieces, jewellery and handbags- designed and created in the UK
Bailey Tomlin in Ecoluxe London Sep ’12. Pic by Polydor@PolPic.com

Hatastic!: reworked and reblocked vintage hats with added ‘bits and bobs’. Chloe works wonders.

Sew Last Season, Elena Garcia, presented her collection of upcycled men’s jackets and shirts.
Sew Last Season in the Ecoluxe London Sep ’12 showroom

The shoe fleur collection from Po-Zu.
Po-Zu in Ecoluxe London Sep ’12. Pic by Polydor@PolPic.com

A picture is a thousand words so please feel free to talk about them.

Ecoluxe London Sep ’12 adds an international flavour to London

By Stamo

This September, in Ecoluxe London,  besides the ‘Spanish invasion’ full of colour, shapes and sun we had brands from various parts of the world indicating that London is still an International fashion destination.

Our truly unique concept allows companies from all over the world that offer ecoluxury products to showcase their work and access the UK market.

Chile was present with three brands:

Carmen Eva, making felted garments using the ancient Nuno technique and yarns from alpaca and llama amongst others.

Carmen Eva: llama felted shawl
Carmen Eva: Felt necklace

Made By Voz, a new luxury knitwear brand that empowers women and their communities by encouraging collaborations between artisans and designers. Every design in the VOZ collections gives artisans name credit and royalties for every garment sold.

Made By VOZ: Vilu Dress
Made by VOZ: Anu Dress

Casa Kiro, exquisite craftsmanship and detailed silver jewellery. Vania, the designer has a passion for using domestic raw materials in a completely new context. Raisin enfolds seaweed, goat horn, alpaca wool creating an array of colours and jewellery that have a wow factor.

Casa Kiro: Jewellery display during Ecoluxe London Sep ’12
Casa Kiro: Rings

All the way from India, Indigreen filled our exhibition with inspiring art and an amazing story behind the brand. All artwork decorating their products is hand painted by Bollywood artists who were replaced by digital technology! Furthermore, Indigreen encourages the people that purchase their products to recycle, donate and frame its art.

Indigreen: Khayali Top
Indigreen: Hand painted purse

Arli from Kazakhstan is the brainchild of Ardagul Dusegalieva and Liliya Karimova. Two designers who use traditional felting techniques. Mixing wool and silk their products create a luxurious feel around your shoulders.

Arli: Dina wearing an Arli shawl during Ecoluxe London Sep ’12. Pic taken by Poly@polpic.com
Arli: Silk and wool scarf

Ecoluxe London was also proud to support and present Craftworks Cambodia, a project that turns people’s lives around by providing them with training, work and food on the table. Silk and cotton hand loomed scarves, bags, wallets and pencil cases made out of recycled cement and fish bags and fantastic jewellery made out of recycled bullet cases.

Craftworks Cambodia: Product display during Ecoluxe London Sep’ 12/ Pic taken by Poly@polpic.com

It is widely acknowledged that this September London Fashion Week was the quietest of all times with NY and Milan closing even more on the London dates. We would be interested to know how this has affected your brand’s sales and business strategy.

To be continued…