Browsing through a marketing report, I was informed that red lipstick sales are rising as the’ lipstick index‘ is back.
The term was coined by Leonard Lauder – then-chairman of Estee Lauder – during the 2001 recession and treats lipstick sales as an indicator of economic trouble : Women tend to turn to inexpensive indulgences in times of austerity.
Moreover, Colour Psychology points out that Red being the colour of fire and blood is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.
No wonder Red lipstick, became a wartime essential, boosting morale during WW2!
No wonder Red lipstick has become the –affordable- quick fix during these turbulent times.
So make your day and start wearing your red lipstick but take it a step further and make somebody’s else day too: Choose your Red Lipstick from a cruelty free/not tested on animals range. Luckily, there are numerous cruelty free brands to suit every pocket.
And if you think that your single consciously sourced red lipstick might be too little to make a difference, I’ll remind you of Dalai Lama’s XIV quote:
“If you think you are too small to make a difference, try sleeping with a mosquito.”
Published by ecoluxelondon
Ecoluxe London is a not for profit platform that supports luxury with ethos. Founded in 2010 by designers Stamo & Elena Garcia. Our main event is biannual exhibition during London Fashion Week, showcasing work of fashion brands from around the world.
All the designers involved in Ecoluxe share the same philosophy of actively creating beautiful and environmentally friendly products in an ethical manner.
Ecoluxe London also works with organisations like the UKTI in order to promote the work of UK based brands to overseas markets.
Devotion to luxurious eco-sustainable fashion is the raison d’être of Ecoluxe London. Pioneers in the industry, a claim that only select few can genuinely make, Ecoluxe has unwaveringly upheld its values since its inception. The epicentre of its philosophy: luxurious fas...See more
Ecoluxe London’s definition of Ethical Luxury: timeless pieces, elegance, craftsmanship, and authenticity… Luxury not merely attached to price and brand name but in terms of brand story, manufacturing, and sustainability…
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