Ecoluxe London sustainable luxury fashion show: A Grinn fairy tale

Jan de Villeneuve takes to the Catwalk in Support of Ethical Luxury

during London Fashion Week 



“I am looking forward  to  being  on  the  Ecoluxe London catwalk  during  London  fashion  week, helping  to  promote   sustainable  luxury  with  an  ethos  as  well  as   the  fabulous  creative  embroidery   of  Fine  Cell  Work” says an enthusiastic Jan de Villeneuve, top model.

For its 8th edition, Ecoluxe London teams up with award-winning prison charity and social enterprise Fine Cell Work for the first ever sustainable luxury fashion show during London Fashion Week, with an online silent auction to raise funds, including donations from Stella McCartney, Margaret Howell and Chloe in support of Fine Cell Work, that will be embellished by its embroiderers to create unique pieces. There will also be a drinks reception.

On 17th February 2014, 19.00 in Kingsway Hall, 66 Great Queen Street, WC2B 5BX Covent Garden.



Fashion is a new departure for the Fine Cell Work embroiderers who are more familiar with embroidering intricate patterns for cushions and interior accessories to the highest standards. For Autumn/ Winter 2014 Fine Cell Work will be promoting their SWAG bag collection.

“My mother sewed beautifully and she inspired my passion for sewing and embroidery. I always seemed to be making tapestry cushions on film sets which I gave away to friends.

There is great satisfaction in seeing the finished product after the hard work.

 Sometimes I would become so engrossed in it that I was more interested in finishing the cushion than the film!” (Dame Judi Dench, Patron of Fine Cell Work)

This is the first time that Fine Cell Work has collaborated with fashion designers to embellish their pieces with exquisite embroidery.

“It is fantastic that Ecoluxe London are supporting Fine Cell Work. The Ecoluxe London Fashion Show is important for the new opportunities it will bring prisoners for work in the future in the fashion industry. I thoroughly support it.” (Wayne Hemingway, MBE)

We are so excited about the show. We have incredible brands from all over the world this season; we are also hugely proud to be able to showcase the prisoners’ embroidery work. This is a wonderful opportunity to promote an amazing charity (Stamo, co-founder of Ecoluxe London).
Tumbling tart

Brands showcasing their work include:

Ala Mairi (heritage based artistry, luxury womenswear, PK, UK)

Ar-Li  (Felt accessories, A women’s coop in Kazakhstan, KZ)

Bailey Tomlin (Exquisite millinery, jewellery, sculptural pieces, UK)

By Stamo  (Luxury with a twist, UK)

CraftworksCambodia  (Jewellery and accessories made of recycled rice bags, bullet shells, etc. NGO based in Cambodia, KH. Attendance sponsored by  ‘By Stamo’)

Elena Garcia (Daring design with traditional techniques for eco luxury, UK)

Fine Cell Work (Social enterprise that trains prisoners in embroidery, UK)

Grace (Beautiful clothes for real women, UK)

Green Embassy (Timeless clothing, traditional techniques GOTS certified, AU)

Joyce Peñas Pilarsky Daring Collections (Womenswear sustainable luxury, PH)

L-L-B (Womenswear, conceptual ecology, FR/NO)

Le Konsphin (Womenwear and accessories, PT/VN)

Marita Huurinainen (Sustainable luxury, womens/mens accessories, FI)

Nadine Mneimneh  (Contemporary womenswear, LB)

Njema Helena (Modern fashion with an African aesthetic, UK/KE)

Sew Last Season (Limited edition up-cycled men’s shirts, UK)

Supported by Rain® (Rainwear made of recycled umbrellas, UK)

Wellicious (Luxurious Eco-Friendly GOTS certified yoga, pilates and loungewear, UK)

…and  more!

Spring/Summer 2014 Showroom

Ecoluxe London cordially invites you to our Spring/Summer 2014 Showroom.

Luxury Ethical brands from all over the world will be showcasing their fashion collections.

These brands include: Bailey-Tomlin, Anna P., Craftworks Cambodia, Arli, The Duck and the Sesame, amongst others.




When: Sunday 15th September 2013, from 12:30pm to 8pm


             Monday 16th September 2013, from 9am to 8pm

Where: Kingsway Hall Hotel

             (located next to Vauxhall Fashion Scout)

             66 Great Queen Street

             Covent Garden

             London WC2B 5BX



                       +44 (0) 7765 292 990





We will also operate a pop up shop in the premises, giving you Sustainable Luxury at your fingertips. You sure don’t want to miss out!!!! #BeDifferent



Looking forward to seeing you there!!! 😀




All about Le Konsphin and her projects in Vietnam

Now here is Le konsphin’s story:

Lekonsphin makes use of organic leather for her designs and her products are produced in Portugal, where she resides. This enables her to ensure that the process and production are done in an ethical way. But that’s not where the story gets interesting!

Her fabrics are produced in Vietnam and guess what?? It serves as a source of income for the families producing these fabrics. The women are able to work from home and take care of their families at the same time. Now that’s killing two birds with one stone!!!

Did you know that you will be donating 5% to projects like Red Dream project in Vietnam, when you buy her products?


Well, hurry and be sure to visit our website at to see more pieces by LeKonsphin. Like us on facebook too!

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Yono Taola

Juanjo Gomez, born in Madrid on December 24, 1970, is the designer of the firm Yono Taola.

Juanjo began his career by winning the 1st prize in the national competition “MURCIA JOVEN” contest in 2001. Since then he has participated in several gateways as F.I.B, Gaudi, Murcia abierta, Fashion Week in Valencia, Redken Weekend Experience 2012 and OFF the Mercedes Fashion week.

Juanjo Gomez  has collaborated with various companies designing with Converse and Vans shoes, shirts with Estrella Dam (Beer Company), designing uniforms for Repsol YPF, Coke, Sprite, Community of Madrid, BBVA, and Ford.

Juanjo Gomez , also designed costumes for the Ballet of Carmen Werner (“Skater” and “Fermina”) and  has worked on the costumes for the play “The Other Side of the Bed” and “Dracula”.

He has presented his collections in the showroom of Ego (Madrid), Hortensia de Hutten (Paris).

Juanjo participated in exhibitions such as “Tras el espejo, Moda Española” (Reina Sofia), “Expressa 2003” (Pamplona), “2ª mano Consonni” (Bilbao)  and  also  a T.V program named “Singular”, a Monograph on Spanish designers.

A game of 20 questions  with Juanjo Gomez of Yono Taola

1)    Your passion beyond fashion…….            travelling

2)    Your life in three words……            work, love and eat

3)    Your life in colours…….. blue and white       

4)    Your Hero….. whom demonstrates something admirable

5)    What is your song/music…...all the music

6)    What do you wear to bed…..nothing

7)    Your favourite Flower……white rose

8)    Your favourite food recipe……moms handmade Russian steak.

9)    Your rescue cooking trick….. spices.

10) Live to eat or eat to live… to eat.

11) Wine: Red or White…..winter: red, summer: white.

12) Selfridges or Spitalfeilds Market……Spitalfields

13) Peace of Mind or Scattered mind…….Peace of mind.

14) Fantasy or Reality…….Both of them.

15) Moonlight or Sunlight…….Depends

16) Journey or Destination…….Journey

17) What is your walk……..the whole world

18) Who will you be reincarnated as……. a dog

19) What’s important to you?……...Friends ship and family.

20) Food for Fashion……Both.


MISSSOTOKA, a Spain based brand, was born  to bring to market unique clothing, handmade with love.

In all the production processes MISSSOTOKA  takes great care of every detail and participates in a fair trade  and ethical treatment of all people involved in this process so wonderful as is the creation of their collections.

All prints are designed by hand and printed manually. The universe of Haruki Murakami’s novel Tokyo blues has been MISSSOTOKA inspiration for the Spring Summer 2013 collection

A game of 20 questions with Teresa  of   MISSSOTOKA

1)    Your passion beyond fashion…….. movie

2)    Your life in three words…………… perseverance, positivity and creativity

3)    Your life in colours………………… bright colors

4)    Your Hero………………………….. my kids are my heroes

5)    What is your song/music………….Norwegian wood, the beatles

6)    What do you wear to bed…………. pajamas

7)    Your favourite Flower……………… I’m more for sunflowers

8)    Your favourite food recipe……….. bacalao dorao, portuguese food

9)    Your rescue cooking trick……….. ensalada de manzana, nueces, Roquefort y pasas/ apple salad, walnuts, Roquefort and raisins

10) Live to eat or eat to live…………. eat to live

11) Wine: Red or White………………

12) Selfridges or Spitalfeilds Market……spitalfeilds market

13) Peace of Mind or Scattered mind….. peace of mind

14) Fantasy or Reality…………………… reality

15) Moonlight or Sunlight……………….. both sun and moon

16) Journey or Destination……………… journey

17) What is your walk……………………. always look forward

18) Who will you be reincarnated as……..    bird

19) What’s important to you?………………… respect to everyone and everything

20) Food for Fashion………………………. japanese food

Romero Bryan

From a young age London-born Romero Bryan aspired to become a world-renowned fashion designer and he began to hone his skills for design and creation at just thirteen. Mr. Bryan has fashion in his genes – both his grandfather and uncle were tailors, whilst his grandmother was a seamstress. Mr. Bryan’s designs first caught the media’s attention in 2001, when UK singer Samantha Mumba attended the Brit Awards 2001 in a Romero Bryan dress with a plunging neckline.

A game of 20 questions  with  Romero Bryan

1)    Your passion beyond fashion:    LOVE spending time with family & Friends.

2)    Your life in three words:  UNPREDICTABLE, EXCITING, LOVELY

3)    Your life in colours:  I LOVE working with BLACK, WHITE & CREAM so…

4)    Your Hero:  MY PARENTS

5)    What is your song/music :  Anything with a groove to move my feet hehe

6)    What do you wear to bed:  STAMO BEHAVE YOURSELF im TAKEN lol –NOTHING hehe

7)    Your favourite Flower:  ROSES

8)    Your favourite food recipe:  JERK CHICKEN served with Rice & Peas

9)    Your rescue cooking trick:  No need for rescue tricks been cooking since age of 9, perfected it m’dear lol :p

10) Live to eat or eat to live:  LIVE TO EAT hehe

11) Wine: Red or White?  Neither I HATE ALCOHOL

12) Selfridges or Spitalfeilds Market:  Selfridges

13) Peace of Mind or Scattered mind:  Scattered mind

14) Fantasy or Reality:  REALITY

15) Moonlight or Sunlight:  MOONLIGHT

16) Journey or Destination:  Journey

17) What is your walk:  I DRIVE EVERYWHERE hehe

18) Who will you be reincarnated:  as myself. I’m such a huge fan of me, I want to come back again as me loooool

19) What’s important to you? The bonds between my family, friends & I.

20) Food for Fashion:  BELIEVE in yourself even when others don’t.