Browsing through a marketing report, I was informed that red lipstick sales are rising as the’ lipstick index‘ is back.
The term was coined by Leonard Lauder – then-chairman of Estee Lauder – during the 2001 recession and treats lipstick sales as an indicator of economic trouble : Women tend to turn to inexpensive indulgences in times of austerity.
Moreover, Colour Psychology points out that Red being the colour of fire and blood is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.
No wonder Red lipstick, became a wartime essential, boosting morale during WW2!
No wonder Red lipstick has become the –affordable- quick fix during these turbulent times.
So make your day and start wearing your red lipstick but take it a step further and make somebody’s else day too: Choose your Red Lipstick from a cruelty free/not tested on animals range. Luckily, there are numerous cruelty free brands to suit every pocket.
And if you think that your single consciously sourced red lipstick might be too little to make a difference, I’ll remind you of Dalai Lama’s XIV quote: