Ecoluxe London sustainable luxury fashion show: A Grinn fairy tale

Jan de Villeneuve takes to the Catwalk in Support of Ethical Luxury

during London Fashion Week 

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“I am looking forward  to  being  on  the  Ecoluxe London catwalk  during  London  fashion  week, helping  to  promote   sustainable  luxury  with  an  ethos  as  well  as   the  fabulous  creative  embroidery   of  Fine  Cell  Work” says an enthusiastic Jan de Villeneuve, top model.

For its 8th edition, Ecoluxe London teams up with award-winning prison charity and social enterprise Fine Cell Work for the first ever sustainable luxury fashion show during London Fashion Week, with an online silent auction to raise funds, including donations from Stella McCartney, Margaret Howell and Chloe in support of Fine Cell Work, that will be embellished by its embroiderers to create unique pieces. There will also be a drinks reception.

On 17th February 2014, 19.00 in Kingsway Hall, 66 Great Queen Street, WC2B 5BX Covent Garden.

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Fashion is a new departure for the Fine Cell Work embroiderers who are more familiar with embroidering intricate patterns for cushions and interior accessories to the highest standards. For Autumn/ Winter 2014 Fine Cell Work will be promoting their SWAG bag collection.

“My mother sewed beautifully and she inspired my passion for sewing and embroidery. I always seemed to be making tapestry cushions on film sets which I gave away to friends.

There is great satisfaction in seeing the finished product after the hard work.

 Sometimes I would become so engrossed in it that I was more interested in finishing the cushion than the film!” (Dame Judi Dench, Patron of Fine Cell Work)

This is the first time that Fine Cell Work has collaborated with fashion designers to embellish their pieces with exquisite embroidery.

“It is fantastic that Ecoluxe London are supporting Fine Cell Work. The Ecoluxe London Fashion Show is important for the new opportunities it will bring prisoners for work in the future in the fashion industry. I thoroughly support it.” (Wayne Hemingway, MBE)

We are so excited about the show. We have incredible brands from all over the world this season; we are also hugely proud to be able to showcase the prisoners’ embroidery work. This is a wonderful opportunity to promote an amazing charity (Stamo, co-founder of Ecoluxe London).
Tumbling tart

Brands showcasing their work include:

Ala Mairi (heritage based artistry, luxury womenswear, PK, UK)

Ar-Li  (Felt accessories, A women’s coop in Kazakhstan, KZ)

Bailey Tomlin (Exquisite millinery, jewellery, sculptural pieces, UK)

By Stamo  (Luxury with a twist, UK)

CraftworksCambodia  (Jewellery and accessories made of recycled rice bags, bullet shells, etc. NGO based in Cambodia, KH. Attendance sponsored by  ‘By Stamo’)

Elena Garcia (Daring design with traditional techniques for eco luxury, UK)

Fine Cell Work (Social enterprise that trains prisoners in embroidery, UK)

Grace (Beautiful clothes for real women, UK)

Green Embassy (Timeless clothing, traditional techniques GOTS certified, AU)

Joyce Peñas Pilarsky Daring Collections (Womenswear sustainable luxury, PH)

L-L-B (Womenswear, conceptual ecology, FR/NO)

Le Konsphin (Womenwear and accessories, PT/VN)

Marita Huurinainen (Sustainable luxury, womens/mens accessories, FI)

Nadine Mneimneh  (Contemporary womenswear, LB)

Njema Helena (Modern fashion with an African aesthetic, UK/KE)

Sew Last Season (Limited edition up-cycled men’s shirts, UK)

Supported by Rain® (Rainwear made of recycled umbrellas, UK)

Wellicious (Luxurious Eco-Friendly GOTS certified yoga, pilates and loungewear, UK)

…and  more!

Arli

ArLi is a team of two designers, Ardagul Dusegalieva and Liliya Karimova, brought together by mutual passion for creating designer accessories in the form of natural silk and wool.

Based in a  transcontinental country where Central Asia and Eastern Europe meet, they unite the values of both continents to deliver a sustainable yet luxury product, made from locally sourced 100 per cent natural materials while using responsible production practices.

 

A game of 20 questions  with  Dina  of    ‘Arli ‘ 

1)    Your passion beyond fashion :  Harmony

2)    Your life in three words: Creativity, Love, Inspiration

3)    Your life in colours :  Rainbow

4)    Your Hero : Gaudi

5)    What is your song/music : Birds singing in the morning

6)    What do you wear to bed : Anything that I find in my wardrobe

7)    Your favourite Flower : Lily

8)    Your favourite food recipe: Grandma’s pie         

9)    Your rescue cooking trick :

 Show the picture and say:” That’s how it’s supposed to look ”

10) Live to eat or eat to live :  Depends on the mood

11) Wine: Red or White   Rose

12) Selfridges or Spitalfeilds Market :     ………

13) Peace of Mind or Scattered mind : Peace of mind

14) Fantasy or Reality :    Reality

15) Moonlight or Sunlight :  Sunlight

16) Journey or Destination :  Journey

17) What is your walk : Along the shore

18) Who will you be reincarnated as :  Jungle Animal

19) What’s important to you : Honesty and Respect for Everyone

20) Food for Fashion : Inspiration

Ecoluxe London Sep ’12 adds an international flavour to London

By Stamo

This September, in Ecoluxe London,  besides the ‘Spanish invasion’ full of colour, shapes and sun we had brands from various parts of the world indicating that London is still an International fashion destination.

Our truly unique concept allows companies from all over the world that offer ecoluxury products to showcase their work and access the UK market.

Chile was present with three brands:

Carmen Eva, making felted garments using the ancient Nuno technique and yarns from alpaca and llama amongst others.

Carmen Eva: llama felted shawl
Carmen Eva: Felt necklace

Made By Voz, a new luxury knitwear brand that empowers women and their communities by encouraging collaborations between artisans and designers. Every design in the VOZ collections gives artisans name credit and royalties for every garment sold.

Made By VOZ: Vilu Dress
Made by VOZ: Anu Dress

Casa Kiro, exquisite craftsmanship and detailed silver jewellery. Vania, the designer has a passion for using domestic raw materials in a completely new context. Raisin enfolds seaweed, goat horn, alpaca wool creating an array of colours and jewellery that have a wow factor.

Casa Kiro: Jewellery display during Ecoluxe London Sep ’12
Casa Kiro: Rings

All the way from India, Indigreen filled our exhibition with inspiring art and an amazing story behind the brand. All artwork decorating their products is hand painted by Bollywood artists who were replaced by digital technology! Furthermore, Indigreen encourages the people that purchase their products to recycle, donate and frame its art.

Indigreen: Khayali Top
Indigreen: Hand painted purse

Arli from Kazakhstan is the brainchild of Ardagul Dusegalieva and Liliya Karimova. Two designers who use traditional felting techniques. Mixing wool and silk their products create a luxurious feel around your shoulders.

Arli: Dina wearing an Arli shawl during Ecoluxe London Sep ’12. Pic taken by Poly@polpic.com
Arli: Silk and wool scarf

Ecoluxe London was also proud to support and present Craftworks Cambodia, a project that turns people’s lives around by providing them with training, work and food on the table. Silk and cotton hand loomed scarves, bags, wallets and pencil cases made out of recycled cement and fish bags and fantastic jewellery made out of recycled bullet cases.

Craftworks Cambodia: Product display during Ecoluxe London Sep’ 12/ Pic taken by Poly@polpic.com

It is widely acknowledged that this September London Fashion Week was the quietest of all times with NY and Milan closing even more on the London dates. We would be interested to know how this has affected your brand’s sales and business strategy.

To be continued…