Yono Taola

Juanjo Gomez, born in Madrid on December 24, 1970, is the designer of the firm Yono Taola.

Juanjo began his career by winning the 1st prize in the national competition “MURCIA JOVEN” contest in 2001. Since then he has participated in several gateways as F.I.B, Gaudi, Murcia abierta, Fashion Week in Valencia, Redken Weekend Experience 2012 and OFF the Mercedes Fashion week.

Juanjo Gomez  has collaborated with various companies designing with Converse and Vans shoes, shirts with Estrella Dam (Beer Company), designing uniforms for Repsol YPF, Coke, Sprite, Community of Madrid, BBVA, and Ford.

Juanjo Gomez , also designed costumes for the Ballet of Carmen Werner (“Skater” and “Fermina”) and  has worked on the costumes for the play “The Other Side of the Bed” and “Dracula”.

He has presented his collections in the showroom of Ego (Madrid), Hortensia de Hutten (Paris).

Juanjo participated in exhibitions such as “Tras el espejo, Moda Española” (Reina Sofia), “Expressa 2003” (Pamplona), “2ª mano Consonni” (Bilbao)  and  also  a T.V program named “Singular”, a Monograph on Spanish designers.

A game of 20 questions  with Juanjo Gomez of Yono Taola

1)    Your passion beyond fashion…….            travelling

2)    Your life in three words……            work, love and eat

3)    Your life in colours…….. blue and white       

4)    Your Hero….. whom demonstrates something admirable

5)    What is your song/music…...all the music

6)    What do you wear to bed…..nothing

7)    Your favourite Flower……white rose

8)    Your favourite food recipe……moms handmade Russian steak.

9)    Your rescue cooking trick….. spices.

10) Live to eat or eat to live…..live to eat.

11) Wine: Red or White…..winter: red, summer: white.

12) Selfridges or Spitalfeilds Market……Spitalfields

13) Peace of Mind or Scattered mind…….Peace of mind.

14) Fantasy or Reality…….Both of them.

15) Moonlight or Sunlight…….Depends

16) Journey or Destination…….Journey

17) What is your walk……..the whole world

18) Who will you be reincarnated as……. a dog

19) What’s important to you?……...Friends ship and family.

20) Food for Fashion……Both.

Ecoluxe London Sept’ 12 – Opening Routes to Market for New International Brands

By Elena Garcia,

Francisco Lomora

Our September 2012 edition of the Showroom was our most international to date. We showcased the work of 33 brands from the UK, Spain, France, Italy, Portugal, The Netherlands, Russia, Cambodia, India, Chile and Greece. So far we have given the opportunity to show collections during London Fashion Week to more than 100 brands since we started in September 2010. What makes the Ecoluxe London concept truly unique is that we have now consolidated the showroom as a space that not only offers a window to UK based brands, but we also help new businesses everywhere to access a market that is normally closed to them due to excessive fees and lack of business support.

Iconic Barcelona

We are incredibly proud to be able to say that orders have been signed at Ecoluxe London, commercial awards have been given, introductions have been made to press and buyers, contacts have been passed on to the brands, marketing and Intellectual Property support have been provided to our exhibitors and the products have been allowed to shine in an environment suitable to their market.

Le Konsphin

In particular, this season we have welcomed a group of Spanish brands into our exhibition hall for the first time. We have had Spanish brands before, but we have been actively involved in the burgeoning Spanish eco scene and have been selecting, with the help of Slow Fashion Spain, and Gloria Bendita, a small group of brands that have their production sorted and sustainability credentials checked.

Yono Taola

Brands like Cristina Cardenas (accessories), Yono Taola (womenswear), Iconic Barcelona (womenswear), MissSotoka (womenswear), Francisco Lomora (womenswear), Gloria Bendita (womenswear), Tytti Thusberg (recycled womenswear and accessories), and Le Konsphin (accessories) have all been able to exhibit their products abroad and open new routes to market at very affordable prices. This is only the beginning, there are more brands in development and we hope we will be able to provide a launchpad to many more labels that weren’t quite ready to exhibit yet.

Cristina Cardenas

This venture was kick-started by an invitation that Elena Garcia received from Slow Fashion Spain to speak at a summit in the Museum of Costume in Madrid back in April this year.

Tytti Thusberg

Initial contacts were made and soon we realised that the ecoluxury sector in Spain is growing fast, but as usual, new brands need nurturing and support. The Ecoluxe London team has been promoting these brands and has given them a taste of London. We hope that they continue to grow.
As we said before, incredibly proud. Watch our for our Feb’ 13 edition.

MissSotoka
Gloria Bendita