Yono Taola

Juanjo Gomez, born in Madrid on December 24, 1970, is the designer of the firm Yono Taola.

Juanjo began his career by winning the 1st prize in the national competition “MURCIA JOVEN” contest in 2001. Since then he has participated in several gateways as F.I.B, Gaudi, Murcia abierta, Fashion Week in Valencia, Redken Weekend Experience 2012 and OFF the Mercedes Fashion week.

Juanjo Gomez  has collaborated with various companies designing with Converse and Vans shoes, shirts with Estrella Dam (Beer Company), designing uniforms for Repsol YPF, Coke, Sprite, Community of Madrid, BBVA, and Ford.

Juanjo Gomez , also designed costumes for the Ballet of Carmen Werner (“Skater” and “Fermina”) and  has worked on the costumes for the play “The Other Side of the Bed” and “Dracula”.

He has presented his collections in the showroom of Ego (Madrid), Hortensia de Hutten (Paris).

Juanjo participated in exhibitions such as “Tras el espejo, Moda Española” (Reina Sofia), “Expressa 2003” (Pamplona), “2ª mano Consonni” (Bilbao)  and  also  a T.V program named “Singular”, a Monograph on Spanish designers.

A game of 20 questions  with Juanjo Gomez of Yono Taola

1)    Your passion beyond fashion…….            travelling

2)    Your life in three words……            work, love and eat

3)    Your life in colours…….. blue and white       

4)    Your Hero….. whom demonstrates something admirable

5)    What is your song/music…...all the music

6)    What do you wear to bed…..nothing

7)    Your favourite Flower……white rose

8)    Your favourite food recipe……moms handmade Russian steak.

9)    Your rescue cooking trick….. spices.

10) Live to eat or eat to live…..live to eat.

11) Wine: Red or White…..winter: red, summer: white.

12) Selfridges or Spitalfeilds Market……Spitalfields

13) Peace of Mind or Scattered mind…….Peace of mind.

14) Fantasy or Reality…….Both of them.

15) Moonlight or Sunlight…….Depends

16) Journey or Destination…….Journey

17) What is your walk……..the whole world

18) Who will you be reincarnated as……. a dog

19) What’s important to you?……...Friends ship and family.

20) Food for Fashion……Both.


MISSSOTOKA, a Spain based brand, was born  to bring to market unique clothing, handmade with love.

In all the production processes MISSSOTOKA  takes great care of every detail and participates in a fair trade  and ethical treatment of all people involved in this process so wonderful as is the creation of their collections.

All prints are designed by hand and printed manually. The universe of Haruki Murakami’s novel Tokyo blues has been MISSSOTOKA inspiration for the Spring Summer 2013 collection

A game of 20 questions with Teresa  of   MISSSOTOKA

1)    Your passion beyond fashion…….. movie

2)    Your life in three words…………… perseverance, positivity and creativity

3)    Your life in colours………………… bright colors

4)    Your Hero………………………….. my kids are my heroes

5)    What is your song/music………….Norwegian wood, the beatles

6)    What do you wear to bed…………. pajamas

7)    Your favourite Flower……………… I’m more for sunflowers

8)    Your favourite food recipe……….. bacalao dorao, portuguese food

9)    Your rescue cooking trick……….. ensalada de manzana, nueces, Roquefort y pasas/ apple salad, walnuts, Roquefort and raisins

10) Live to eat or eat to live…………. eat to live

11) Wine: Red or White………………..red

12) Selfridges or Spitalfeilds Market……spitalfeilds market

13) Peace of Mind or Scattered mind….. peace of mind

14) Fantasy or Reality…………………… reality

15) Moonlight or Sunlight……………….. both sun and moon

16) Journey or Destination……………… journey

17) What is your walk……………………. always look forward

18) Who will you be reincarnated as……..    bird

19) What’s important to you?………………… respect to everyone and everything

20) Food for Fashion………………………. japanese food

Gloria Bendita

Gloria Bendita is a Spanish brand that combines Ibizan style

                                        with Ad Lib Andalusian air.

Gloria Bendita  develop their collections using  ethically sourced  materials,

 natural dyes  and lots of craftsmanship.

A game of 20 questions  with  Magdalena  of  ‘Gloria Bendita

1)    Your passion beyond fashion

Fashion is my passion for the last 27 years I’ve been actively working on it,plus I love the movies, and music.

2)    Your life in three words:     Enterprising – Action – Fashion.

3)    Your life in colours

Are important in my life, intensely vivid colors, besides white and black

4)    Your Hero

There are many people I admire in history but if I have to emphasize could be Madre Teresa de Calcuta

5)    What is your song/music : House music electric, chill out

6)    What do you wear to bed :  Comfortable clothes

7)    Your favourite Flower :  Daisy

8)    Your favourite food recipe:  All salads

9)    Your rescue cooking trick : With garlic and oil

10) Live to eat or eat to live :  Eat to live

11) Wine: Red or White

I like both

12) Selfridges or Spitalfeilds Market : ……

13) Peace of Mind or Scattered mind :  Peace in the mind

14) Fantasy or Reality

I move through the fantasy but the transfer to reality

15) Moonlight or Sunlight :  I like both

16) Journey or Destination

Sometimes need to travel and other more stay in one place but I need both

17)What is your walk

I’m with a great professional development experience, where I want to achieve maximum harmony in my daily life with my own thoughts and everything around me, being able to participate in best running processes, providing a sense of well-being, good things made, inner strength, to reach transmit it through my work.

18) Who will you be reincarnated as :  Could be an animal for not paying taxes.

19) What’s important to you?

My priority is to take care of my two daughters and help care for the planet

20) Food for Fashion :  Avocado Cocktail

Francisco Lomora

A life defined by his passions: dancing, fashion, music, colours, spills out into his collections

Francisco is playing hide and seek with us through our game of 20 questions

1) His passion beyond fashion
I have been dancing since I was a child and I have done it in a professional way for 8 years; that`s something that inspires me in everything I do.

2) Your life in three words
Art-Hard work-Thorough

3) His life in colors
Although I would love it, life is not always colourful… I am learning that in mine, hard work becomes pink, effort becomes green, persistence becoomes red; I mean you can colour your own life…!

4) Your hero
Currently I have no hero, know nearly all is chaos and nobody comes to rescue us…

5) What is your song / music
Flamenco, pop, classical…

6) What do you wear in bed
It depends on the moment… but I don´t feel really comfortable being dressed in bed.

7) Your favorite flower
Cherry-tree`s flowers… every year I go to see them!

8) Your favorite food recipe
Salmorejo, with a lot of vinegar…

9) The kitchen trick rescue
Bread, oil, tomato and Spanish ham!

10) Live to eat or eat to live
Live to eat…

11) Wine: Red or White
I prefer coke!

12) Selfridges or Spitalfeilds Market
Both… I love shopping, doesn`t mind where!

13) Peace of mind or scattered mind
Scattered mind!

14) Fantasy or Reality
Nowadays… fantasy is needed to believe in reality…!

15) Sunlight or moonlight

16) Journey or Destination
Journey is destination too, you are in a place thanks to all places you have been before

17) What is your walk
I think my walk is the one I build everyday, with my work, my feelings, my decisions… I want nobody to build it; and I just hope it would take me to the correct place!

18) Who will be reincarnated as
There`s nothing bad in being me!

19) What is important to you?
I just want to live making what I really like, and share it with the people I love

20) Food for Fashion

Iconic Barcelona

Iconic is a way to discover and connect ideas and emotions through a brand, which will fulfill the dreams of many designers and their followers. A movement that will open minds, stir hearts and bring warmth to fashion industry through human intervention.

We support the manufacturing of products made on a conscious, ethical and ecological criteria. That’s why making the clothing in Barcelona, our city, not only allows us to be kinder to the environment and control the entire production process but also contribute in this way to revive the textile industry in our country.


A game of 20 questions

1)     Your passion beyond fashion

Collaborative Trend Setting

2)     Your life in three words

Fun, love, passion

3)     Your life in colours

A rainbow

4)     Your Hero

My dog

5)     What is your song/music


6)     What do you wear to bed

Underware and t-shirt

7)     Your favorite Flower


8)     Your favorite food recipe


9)     Your rescue cooking trick

Seeing every ending as a new beginning

10)   Live to eat or eat to live

Eat to live, but enjoying every meal

11)   Wine: Red or White

Red and White

12)   Selfridges or Spitalfields Market

Spitalfields Market. Indeed.

13)   Peace of Mind or Scattered mind

Would you lie with me and just forget the world

14)   Fantasy or Reality

Both. If you can dream it, you can do it.

15)   Moonlight or Sunlight

Both. Depending on the moment and who you are with.

16)   Journey or Destination

Any, but always enjoying the ride

17)   What is your walk


18)   Who will you be reincarnated as

I’m too busy in this life to think about the next one.

19)   What’s important to you

My family, my friends, my work

20)  Food for Fashion

Work for money, design for love.