Ecoluxe London Sept’ 12 – Opening Routes to Market for New International Brands

By Elena Garcia,

Francisco Lomora

Our September 2012 edition of the Showroom was our most international to date. We showcased the work of 33 brands from the UK, Spain, France, Italy, Portugal, The Netherlands, Russia, Cambodia, India, Chile and Greece. So far we have given the opportunity to show collections during London Fashion Week to more than 100 brands since we started in September 2010. What makes the Ecoluxe London concept truly unique is that we have now consolidated the showroom as a space that not only offers a window to UK based brands, but we also help new businesses everywhere to access a market that is normally closed to them due to excessive fees and lack of business support.

Iconic Barcelona

We are incredibly proud to be able to say that orders have been signed at Ecoluxe London, commercial awards have been given, introductions have been made to press and buyers, contacts have been passed on to the brands, marketing and Intellectual Property support have been provided to our exhibitors and the products have been allowed to shine in an environment suitable to their market.

Le Konsphin

In particular, this season we have welcomed a group of Spanish brands into our exhibition hall for the first time. We have had Spanish brands before, but we have been actively involved in the burgeoning Spanish eco scene and have been selecting, with the help of Slow Fashion Spain, and Gloria Bendita, a small group of brands that have their production sorted and sustainability credentials checked.

Yono Taola

Brands like Cristina Cardenas (accessories), Yono Taola (womenswear), Iconic Barcelona (womenswear), MissSotoka (womenswear), Francisco Lomora (womenswear), Gloria Bendita (womenswear), Tytti Thusberg (recycled womenswear and accessories), and Le Konsphin (accessories) have all been able to exhibit their products abroad and open new routes to market at very affordable prices. This is only the beginning, there are more brands in development and we hope we will be able to provide a launchpad to many more labels that weren’t quite ready to exhibit yet.

Cristina Cardenas

This venture was kick-started by an invitation that Elena Garcia received from Slow Fashion Spain to speak at a summit in the Museum of Costume in Madrid back in April this year.

Tytti Thusberg

Initial contacts were made and soon we realised that the ecoluxury sector in Spain is growing fast, but as usual, new brands need nurturing and support. The Ecoluxe London team has been promoting these brands and has given them a taste of London. We hope that they continue to grow.
As we said before, incredibly proud. Watch our for our Feb’ 13 edition.

Gloria Bendita

Iconic Barcelona

Iconic is a way to discover and connect ideas and emotions through a brand, which will fulfill the dreams of many designers and their followers. A movement that will open minds, stir hearts and bring warmth to fashion industry through human intervention.

We support the manufacturing of products made on a conscious, ethical and ecological criteria. That’s why making the clothing in Barcelona, our city, not only allows us to be kinder to the environment and control the entire production process but also contribute in this way to revive the textile industry in our country.


A game of 20 questions

1)     Your passion beyond fashion

Collaborative Trend Setting

2)     Your life in three words

Fun, love, passion

3)     Your life in colours

A rainbow

4)     Your Hero

My dog

5)     What is your song/music


6)     What do you wear to bed

Underware and t-shirt

7)     Your favorite Flower


8)     Your favorite food recipe


9)     Your rescue cooking trick

Seeing every ending as a new beginning

10)   Live to eat or eat to live

Eat to live, but enjoying every meal

11)   Wine: Red or White

Red and White

12)   Selfridges or Spitalfields Market

Spitalfields Market. Indeed.

13)   Peace of Mind or Scattered mind

Would you lie with me and just forget the world

14)   Fantasy or Reality

Both. If you can dream it, you can do it.

15)   Moonlight or Sunlight

Both. Depending on the moment and who you are with.

16)   Journey or Destination

Any, but always enjoying the ride

17)   What is your walk


18)   Who will you be reincarnated as

I’m too busy in this life to think about the next one.

19)   What’s important to you

My family, my friends, my work

20)  Food for Fashion

Work for money, design for love.