Ecoluxe London sustainable luxury fashion show: A Grinn fairy tale

Jan de Villeneuve takes to the Catwalk in Support of Ethical Luxury

during London Fashion Week 

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“I am looking forward  to  being  on  the  Ecoluxe London catwalk  during  London  fashion  week, helping  to  promote   sustainable  luxury  with  an  ethos  as  well  as   the  fabulous  creative  embroidery   of  Fine  Cell  Work” says an enthusiastic Jan de Villeneuve, top model.

For its 8th edition, Ecoluxe London teams up with award-winning prison charity and social enterprise Fine Cell Work for the first ever sustainable luxury fashion show during London Fashion Week, with an online silent auction to raise funds, including donations from Stella McCartney, Margaret Howell and Chloe in support of Fine Cell Work, that will be embellished by its embroiderers to create unique pieces. There will also be a drinks reception.

On 17th February 2014, 19.00 in Kingsway Hall, 66 Great Queen Street, WC2B 5BX Covent Garden.

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Fashion is a new departure for the Fine Cell Work embroiderers who are more familiar with embroidering intricate patterns for cushions and interior accessories to the highest standards. For Autumn/ Winter 2014 Fine Cell Work will be promoting their SWAG bag collection.

“My mother sewed beautifully and she inspired my passion for sewing and embroidery. I always seemed to be making tapestry cushions on film sets which I gave away to friends.

There is great satisfaction in seeing the finished product after the hard work.

 Sometimes I would become so engrossed in it that I was more interested in finishing the cushion than the film!” (Dame Judi Dench, Patron of Fine Cell Work)

This is the first time that Fine Cell Work has collaborated with fashion designers to embellish their pieces with exquisite embroidery.

“It is fantastic that Ecoluxe London are supporting Fine Cell Work. The Ecoluxe London Fashion Show is important for the new opportunities it will bring prisoners for work in the future in the fashion industry. I thoroughly support it.” (Wayne Hemingway, MBE)

We are so excited about the show. We have incredible brands from all over the world this season; we are also hugely proud to be able to showcase the prisoners’ embroidery work. This is a wonderful opportunity to promote an amazing charity (Stamo, co-founder of Ecoluxe London).
Tumbling tart

Brands showcasing their work include:

Ala Mairi (heritage based artistry, luxury womenswear, PK, UK)

Ar-Li  (Felt accessories, A women’s coop in Kazakhstan, KZ)

Bailey Tomlin (Exquisite millinery, jewellery, sculptural pieces, UK)

By Stamo  (Luxury with a twist, UK)

CraftworksCambodia  (Jewellery and accessories made of recycled rice bags, bullet shells, etc. NGO based in Cambodia, KH. Attendance sponsored by  ‘By Stamo’)

Elena Garcia (Daring design with traditional techniques for eco luxury, UK)

Fine Cell Work (Social enterprise that trains prisoners in embroidery, UK)

Grace (Beautiful clothes for real women, UK)

Green Embassy (Timeless clothing, traditional techniques GOTS certified, AU)

Joyce Peñas Pilarsky Daring Collections (Womenswear sustainable luxury, PH)

L-L-B (Womenswear, conceptual ecology, FR/NO)

Le Konsphin (Womenwear and accessories, PT/VN)

Marita Huurinainen (Sustainable luxury, womens/mens accessories, FI)

Nadine Mneimneh  (Contemporary womenswear, LB)

Njema Helena (Modern fashion with an African aesthetic, UK/KE)

Sew Last Season (Limited edition up-cycled men’s shirts, UK)

Supported by Rain® (Rainwear made of recycled umbrellas, UK)

Wellicious (Luxurious Eco-Friendly GOTS certified yoga, pilates and loungewear, UK)

…and  more!

Ecoluxe London Sep ’12 promotes and nurtures UK talent

By Stamo

Ecoluxe London Sep ’12 showroom. Pic by Polydor@PolPic.com

Leading the way in Ethical Fashion is British Talent, Innovation and Ecoluxe London.
In our September ‘ 12 exhibition, we had no less than thirteen UK based companies with Ethical credentials, dedication and support for British manufacturing.

Dresses made of celluloid film and recycled surgical masks by Tytti Thusberg: Ecoluxe London Sep ’12. Pic by Polydor@PolPic.com

With the motto ‘love is everything’, Tracey Ellis founded Shanti Sundays in 2010. Colourful leisure and yoga wear manufactured in the UK with its accessories manufactured in India, where the company also supports various charities.
Shanti Sundays in the Ecoluxe London Sep ’12 showroom. Pic by Polydor@PolPic.com

Supported by Rain: Using broken umbrellas and end of roll fabrics to create unique rainwear made in the UK.
Supported By Rain in the Ecoluxe London Sep ’12 showroom. Pic by Polydor@PolPic.com.

By Stamo: Luxury classics with a twist. Manufactured in the UK.
By Stamo in the Ecoluxe London Sep ’12 showroom. Pic by Polydor@PolPic.com

British designer Romero Bryan, chose to showcase his new collection in Ecoluxe London instead of NY Couture Fashion Week. His first attempt to create luxury with a conscious produced layered jackets and skirts with transparent details in cream and black.
Romero Bryan backless dress

Romero Bryan and Yva from Yvian in Ecoluxe London Sep ’12

Yvian, showcased with us their first collection. Dedicated to fair trade and fair working conditions. Yvian is committed to change lives and promote development through fashion.
Yvian in the Ecoluxe London Sep ’12 showroom

Anna P: leather handbags and cool headbands. This season Anna, besides her leather accessories also showcased her collection made of recycled denim trousers. Everything is UK made.
Headband by Anna P in the Ecoluxe London Sep ’12 showroom. Pic by Polydor@PolPic.com

Rebecca-Jane: Leather handbags and accessories made of recycled and reworked leather jackets. Manufactured in the UK
Rebecca- Jane in Ecoluxe London Sep ’12

Selina Cheong: Leather handbags and accessories manufactured in the UK and made according to the highest quality standards.
Selina Cheong in the Ecoluxe London Sep ’12 showroom

Talented Totes: UK made totes and a range of canvas and fabric bags made in the UK. Menswear fabrics and off cuts are also used to create a range of totes with cool prints on them.
Talented Totes in Ecoluxe London Sep ’12. Pic by Polydor@PolPic.com

Bailey Tomlin: exquisite hair bands, head pieces, jewellery and handbags- designed and created in the UK
Bailey Tomlin in Ecoluxe London Sep ’12. Pic by Polydor@PolPic.com

Hatastic!: reworked and reblocked vintage hats with added ‘bits and bobs’. Chloe works wonders.

Sew Last Season, Elena Garcia, presented her collection of upcycled men’s jackets and shirts.
Sew Last Season in the Ecoluxe London Sep ’12 showroom

The shoe fleur collection from Po-Zu.
Po-Zu in Ecoluxe London Sep ’12. Pic by Polydor@PolPic.com

A picture is a thousand words so please feel free to talk about them.

Ecoluxe London Sept’ 12 – Opening Routes to Market for New International Brands

By Elena Garcia,

Francisco Lomora

Our September 2012 edition of the Showroom was our most international to date. We showcased the work of 33 brands from the UK, Spain, France, Italy, Portugal, The Netherlands, Russia, Cambodia, India, Chile and Greece. So far we have given the opportunity to show collections during London Fashion Week to more than 100 brands since we started in September 2010. What makes the Ecoluxe London concept truly unique is that we have now consolidated the showroom as a space that not only offers a window to UK based brands, but we also help new businesses everywhere to access a market that is normally closed to them due to excessive fees and lack of business support.

Iconic Barcelona

We are incredibly proud to be able to say that orders have been signed at Ecoluxe London, commercial awards have been given, introductions have been made to press and buyers, contacts have been passed on to the brands, marketing and Intellectual Property support have been provided to our exhibitors and the products have been allowed to shine in an environment suitable to their market.

Le Konsphin

In particular, this season we have welcomed a group of Spanish brands into our exhibition hall for the first time. We have had Spanish brands before, but we have been actively involved in the burgeoning Spanish eco scene and have been selecting, with the help of Slow Fashion Spain, and Gloria Bendita, a small group of brands that have their production sorted and sustainability credentials checked.

Yono Taola

Brands like Cristina Cardenas (accessories), Yono Taola (womenswear), Iconic Barcelona (womenswear), MissSotoka (womenswear), Francisco Lomora (womenswear), Gloria Bendita (womenswear), Tytti Thusberg (recycled womenswear and accessories), and Le Konsphin (accessories) have all been able to exhibit their products abroad and open new routes to market at very affordable prices. This is only the beginning, there are more brands in development and we hope we will be able to provide a launchpad to many more labels that weren’t quite ready to exhibit yet.

Cristina Cardenas

This venture was kick-started by an invitation that Elena Garcia received from Slow Fashion Spain to speak at a summit in the Museum of Costume in Madrid back in April this year.

Tytti Thusberg

Initial contacts were made and soon we realised that the ecoluxury sector in Spain is growing fast, but as usual, new brands need nurturing and support. The Ecoluxe London team has been promoting these brands and has given them a taste of London. We hope that they continue to grow.
As we said before, incredibly proud. Watch our for our Feb’ 13 edition.

MissSotoka
Gloria Bendita