Named after their co-founder, humanitarian and entrepreneur John Paul DeJoria, of Paul Mitchell Systems haircare, John Paul Selects scout the World for the best up and coming eco-conscious labels and entrepreneurs to offer a fusion distribution solution for the emerging sustainable brands.
That way, John Paul Selects work towards accomplishing their Eco- Mission : “To attract, inspire and educate the human spirit on behalf of the best emerging sustainable brands and eco-conscious entrepreneurs who are striving to make a difference, both socially and environmentally”
Ecoluxe London started its collaboration with John Paul Selects in its third edition, in September 2011. The John Paul Selects team had just started their selection process and Ecoluxe London established contact with them through CocoEco Magazine, our press partners.
Every brand on John Paul Selects is carefully vetted and tested to ensure the quality of their products and the sustainability of their production.
At Ecoluxe London we are in a unique position to recruit new sustainable brands, and the John Paul Selects initiative offered a great door to a new market for new and existing labels, so we created the John Paul Selects Awards with them in order to recognise up and coming talent. Each season the John Paul Selects team give the chance to enter into a one year contract to the Ecoluxe London exhibitors of their choise. Once awarded, it is up to the brands themselves to accept the contract and establish a commercial relationship with John Paul Selects.
This seasons winners of the John Paul Selects Awards are :