By Elena Garcia,
Our September 2012 edition of the Showroom was our most international to date. We showcased the work of 33 brands from the UK, Spain, France, Italy, Portugal, The Netherlands, Russia, Cambodia, India, Chile and Greece. So far we have given the opportunity to show collections during London Fashion Week to more than 100 brands since we started in September 2010. What makes the Ecoluxe London concept truly unique is that we have now consolidated the showroom as a space that not only offers a window to UK based brands, but we also help new businesses everywhere to access a market that is normally closed to them due to excessive fees and lack of business support.
We are incredibly proud to be able to say that orders have been signed at Ecoluxe London, commercial awards have been given, introductions have been made to press and buyers, contacts have been passed on to the brands, marketing and Intellectual Property support have been provided to our exhibitors and the products have been allowed to shine in an environment suitable to their market.
In particular, this season we have welcomed a group of Spanish brands into our exhibition hall for the first time. We have had Spanish brands before, but we have been actively involved in the burgeoning Spanish eco scene and have been selecting, with the help of Slow Fashion Spain, and Gloria Bendita, a small group of brands that have their production sorted and sustainability credentials checked.
Brands like Cristina Cardenas (accessories), Yono Taola (womenswear), Iconic Barcelona (womenswear), MissSotoka (womenswear), Francisco Lomora (womenswear), Gloria Bendita (womenswear), Tytti Thusberg (recycled womenswear and accessories), and Le Konsphin (accessories) have all been able to exhibit their products abroad and open new routes to market at very affordable prices. This is only the beginning, there are more brands in development and we hope we will be able to provide a launchpad to many more labels that weren’t quite ready to exhibit yet.
Initial contacts were made and soon we realised that the ecoluxury sector in Spain is growing fast, but as usual, new brands need nurturing and support. The Ecoluxe London team has been promoting these brands and has given them a taste of London. We hope that they continue to grow.
As we said before, incredibly proud. Watch our for our Feb’ 13 edition.