YVIAN a London-based designer combines passion for beautiful clothes and commitment to social justice to create an ethical fashion label of edgy style with modern femininity.

The highest quality of tailoring, fine finishing and hidden details ensure that the fit and feel are both flattering and chic. The silhouette is “just-right” with often surprising elements achieved through the volume or structure of experimental fabrics.

YVIAN is a quality fashion label grounded in a sense of enduring modern style as a contrast to the fast and disposable fashion of today. Special attention is paid to the production process, in particular the working conditions, employment rights and equitable pay for workers. Where possible, fair-trade materials are also being sourced.

Our game of 20 questions with
Yvian

1)    Your passion beyond fashion

Social justice

2)    Your life in three words

Journeys, mood-boards, parties

3)    Your life in colours

When not entirely black its worryingly psychedelic

4)    Your Hero

Vivienne Westwood

5)    What is your song/music

Right now its deep house

6)    What do you wear to bed

Depends if I will be sleeping 😉

7)    Your favourite Flower

Alexander McQueen’s fall collection, all of them

8)    Your favourite food recipe

Don’t have one

9)    Your rescue cooking trick

Scrambled eggs

10)Live to eat or eat to live

Eat to live

11)Wine: Red or White

Vodka tonic

12)Selfridges or Spitalfeilds Market

Both

13)Peace of Mind or Scattered mind

Aiming for the first but usually end up with the second

14)Fantasy or Reality

Reality, of the bizarre kind

15)Moonlight or Sunlight

Disco lights

16)Journey or Destination

Journey, definitely

17)What is your walk

The walk of fame

18)Who will you be reincarnated as

Will I be reincarnated?

19)What’s important to you?

A different way of seeing the same thing

20) Food for Fashion

The V & A, the streets of Shoreditch, medieval architecture 

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