Founded in January 2009, by Nidhi Singh & Gaurav Gupta, Indigreen is a fusion of art, high fashion, eco friendly values, fair trade ethics and a heavy dose of Bollywood & Indian Pop Art. The art is hand painted by former Bollywood poster painters who lost out on work after Bollywood advertising went digital. This concoction of green values, art and social messages incorporated in the Indigreen design makes it a unique, ‘communicative’ high fashion brand.

With concepts like 100% Indian ‘Luxury Pret Organic Tee, Organic Accessories, Home Art Décor and Stationery; Indigreen has created a buzz in the fashion, environment and art circles for its contribution in social and sustainable ethics. Indigreen takes pride in having received the Green Heroes Award at the National Geographic Green Conclave and being shortlisted as a finalist for the Young Creative Entrepreneurs Award by the British Council in October 2010, only a year after its launch.

With our game of 20 questions let’s get to know co-founder Nidhi Singh, beyond Indigreen

1)    Your passion beyond fashion

Yoga, Meditation, Travel

2)    Your life in three words

Everything is Energy

3)    Your life in colours

Green

4)    Your Hero

Paramahansa Yogananda

5)    What is your song/music

Trance- Robert Miles, Chicane, Paul Van Dyk, ATB

6)    What do you wear to bed

Recycled Indigreen tees and pyjamas/shorts

7)    Your favourite Flower

Lotus

8)    Your favourite food recipe

Rice and Lentils

9)    Your rescue cooking trick

Instant noodles

10)Live to eat or eat to live

Live to eat, laugh, and spread the joy

11)Wine: Red or White

Neither, prefer Vodka

12)Selfridges or Spitalfeilds Market

Both

13)Peace of Mind or Scattered mind

Happy mind

14)Fantasy or Reality

Will to turn Fantasy into Reality

15)Moonlight or Sunlight

Cloudy moonlight & sunlight- love the rains!

16)Journey or Destination

Both

17)What is your walk

Fast paced, happy gait

18)Who will you be reincarnated as

A yogi in the Himalayas

19)What’s important to you?

Spiritual path, family, work and philanthropy

20)Food for Fashion

Organic food, Ethical Fashion

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