Founded in January 2009, by Nidhi Singh & Gaurav Gupta, Indigreen is a fusion of art, high fashion, eco friendly values, fair trade ethics and a heavy dose of Bollywood & Indian Pop Art. The art is hand painted by former Bollywood poster painters who lost out on work after Bollywood advertising went digital. This concoction of green values, art and social messages incorporated in the Indigreen design makes it a unique, ‘communicative’ high fashion brand.
With concepts like 100% Indian ‘Luxury Pret Organic Tee, Organic Accessories, Home Art Décor and Stationery; Indigreen has created a buzz in the fashion, environment and art circles for its contribution in social and sustainable ethics. Indigreen takes pride in having received the Green Heroes Award at the National Geographic Green Conclave and being shortlisted as a finalist for the Young Creative Entrepreneurs Award by the British Council in October 2010, only a year after its launch.
With our game of 20 questions let’s get to know co-founder Nidhi Singh, beyond Indigreen
1) Your passion beyond fashion
Yoga, Meditation, Travel
2) Your life in three words
Everything is Energy
3) Your life in colours
Green
4) Your Hero
Paramahansa Yogananda
5) What is your song/music
Trance- Robert Miles, Chicane, Paul Van Dyk, ATB
6) What do you wear to bed
Recycled Indigreen tees and pyjamas/shorts
7) Your favourite Flower
Lotus
8) Your favourite food recipe
Rice and Lentils
9) Your rescue cooking trick
Instant noodles
10)Live to eat or eat to live
Live to eat, laugh, and spread the joy
11)Wine: Red or White
Neither, prefer Vodka
12)Selfridges or Spitalfeilds Market
Both
13)Peace of Mind or Scattered mind
Happy mind
14)Fantasy or Reality
Will to turn Fantasy into Reality
15)Moonlight or Sunlight
Cloudy moonlight & sunlight- love the rains!
16)Journey or Destination
Both
17)What is your walk
Fast paced, happy gait
18)Who will you be reincarnated as
A yogi in the Himalayas
19)What’s important to you?
Spiritual path, family, work and philanthropy
20)Food for Fashion
Organic food, Ethical Fashion
ECOLUXE LONDON 